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Lebanon This Week 530

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March 17, 2018
Lebanon This Week 530

Real Advertising Expenditures in Lebanon (US$m)

 

Source: ArabAd, Ipsos, Byblos Research


  • Advertising spending in Lebanon down 8% to $160m in 2017
    The annual survey of the advertising market in the Arab world by ArabAd magazine and research firm Ipsos shows that real advertising expenditures in Lebanon totaled $160m in 2017, constituting a decline of 8.1% from $174.1m in 2016. In comparison, advertising expenditures grew by 18.5% in 2009 and by 15.4% in 2010, while they contracted by 3% in 2011, grew by 4.5% in 2012, increased by 1.9% in each of 2013 and 2014, were unchanged in 2015 and regressed by 8.4% in 2016.

    Television attracted $80m or 50% of real advertising expenditures, followed by outdoor billboards with $34m (21.3%), print publications with $18m (11.3%), online media with $17m (10.6%), radio stations with $10m (6.3%), and cinemas with $1m (0.6%). Spending on online advertising grew by 21.4% last year, while expenditures on print ads dropped by 38% year-on-year, those on commercial at cinemas fell by 37.5%, outlays on radio advertising declined by 28.6% and spending on outdoor billboards decreased by 4.2%. Expenditures on TV ads were unchanged year-on-year in 2017.
     

  • Payment cards reach 2.6 million at the end of 2017, ATMs total 1,902
    Figures released by Banque du Liban show that the number of payment cards issued in Lebanon reached 2,633,459 cards at the end of 2017, constituting an increase of 0.9% from end-September 2017 and a decrease of 4.7% from the end of 2016. Cards held by residents accounted for 96.6% of total cards issued in Lebanon at end-2017. The distribution of payment cards by type shows that debit cards with residents reached 1,477,776 and accounted for 56.1% of the total, followed by credit cards with residents at 549,743 (20.9%), prepaid cards with residents at 424,151 (16.1%), charge cards with residents at 91,604 (3.5%), debit cards held by non-residents at 59,857 (2.3%), credit cards with non-residents at 21,623 (0.8%), charge cards held by non-residents at 7,207 (0.3%) and prepaid cards with non-residents at 1,498 (0.1%).

    Further, the aggregate number of points-of-sales accepting payment cards reached 42,506 at the end of 2017, constituting an increase of 2% from end-September 2017 and a rise of 10% from end-2016. As a result, there were 4.1 points-of-sales per square kilometer in Lebanon at the end of 2017.

    In parallel, the number of ATMs across Lebanon totaled 1,902 at the end of 2017, constituting an increase of 1.2% from 1,880 at end-September 2017 and a growth of 6.1% from 1,793 at the end of 2016.
     

  • More than one third of tech entrepreneurs consider regulatory framework to be main obstacle
    A survey of founders, co-founders and partners of 90 technology and digital startups in Lebanon shows that 36% of surveyed respondents consider the regulatory framework in Lebanon to be the most significant obstacle for tech entrepreneurs. Also, 26% of startups believe that identifying local talent is the main challenge they face, followed by securing funding (18% of surveyed participants), the availability of infrastructure and the lack of support (12% of respondents each), and attracting customers (10% of startups). ArabNet, a hub for Arab digital professionals and entrepreneurs, conducted the survey between November 2017 and January 2018

    In parallel, 32% of surveyed startups considered the availability of support services to be the key strength of the tech entrepreneurial ecosystem in Lebanon, while 21% of startups believed that attracting new customers in Lebanon is the key strength of entrepreneurs. Support services include mentorship, workspace, legal & accounting advice, technical assistance, and networking. Also, the survey noted that the majority of startups that are looking to raise equity funding referred to angel investors, while the majority of startups that aimed to raise non-equity funding used their personal savings.
     

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