Economic Research | Lebanon This Week | Lebanon This Week 530 | Advertising spending in Lebanon down 8% to $160m in 2017 | Lebanon | Byblos Bank

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Lebanon This Week 530

Home Economic Research Lebanon This Week 530 Advertising spending in Lebanon down 8% to $160m ...
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Advertising spending in Lebanon down 8% to $160m in 2017

The annual survey of the advertising market in the Arab world by ArabAd magazine and research firm Ipsos shows that real advertising expenditures in Lebanon totaled $160m in 2017, constituting a decline of 8.1% from $174.1m in 2016. In comparison, advertising expenditures grew by 18.5% in 2009 and by 15.4% in 2010, while they contracted by 3% in 2011, grew by 4.5% in 2012, increased by 1.9% in each of 2013 and 2014, were unchanged in 2015 and regressed by 8.4% in 2016.

Television attracted $80m or 50% of real advertising expenditures, followed by outdoor billboards with $34m (21.3%), print publications with $18m (11.3%), online media with $17m (10.6%), radio stations with $10m (6.3%), and cinemas with $1m (0.6%). Spending on online advertising grew by 21.4% last year, while expenditures on print ads dropped by 38% year-on-year, those on commercial at cinemas fell by 37.5%, outlays on radio advertising declined by 28.6% and spending on outdoor billboards decreased by 4.2%. Expenditures on TV ads were unchanged year-on-year in 2017.
 
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Byblos Bank S.A.L., Byblos Bank Headquarters, Elias Sarkis Ave., Ashrafieh, Beirut

List of Banks No.39, CRB:14150, BDL Authorization No. 11/231 Dated 14 May 2005

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